Designing Promotional Strategies Based on the Target Audience

Promotional Strategy #1: Target Audience - African-American women (18-30). Product Fitness/Exercise Products. The vast majority of African-American consumer spending is done by females. It is estimated that black female buying power is upwards of $565 billion (Buying Power, 2008). This consumer group is still highly untapped. In regards to fitness and exercise products, many studies cite that women of African descent have lower physical activity levels and/or are more sedentary, than White counterparts resulting in compromised life quality and reduced life expectancy (Townes Hughes, 2004). One way to tap into this market segment is to target black media. A study conducted by Black America Today found that on average, African-Americans are more than twice as likely to trust black media over mainstream media (Jeffries Jumaralli, 2006). Popular outlets include BET, TVOne, and the Aspire Television Network. Over 81% of all African-Americans aged 18-55 watch black-interest TV channels weekly and 68% are active on African-American media sites, about the same percentage of Americans as a whole (B uying Power, 2008). However, marketing should not be exclusive to black media. Other channels should also be included, but with creative that makes a personal and/or cultural connection. Diverse marketing teams can help ensure proper messaging strategies that stress benefits and feature dialogue that will resonate with the population. Additional grassroots promotionalShow MoreRelatedMarketing Mix Of A Business Organization1210 Words   |  5 Pagesof the people but it is an important part to the success of business whether large or a small and its most important focus is on quality, consumer value and customer satisfaction. It is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It is seen as the task of finding and stimulating buyers for the firms’ output. It involves production development, pricing, distribution and communication. In the more progressiveRead MoreReport on Nido1305 Words   |  6 PagesPrinci ples of Marketing Term Report Part 3 NESTLE NIDO Promotional Strategy NIDO has adopted a â€Å"pull† strategy for its promotion. A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. Since, in Pakistan, most of the mothers depend upon fresh milk or packaged milk, therefore NIDO identified the need and created the demand for an instant milk powder that has all the nutrition that a growing child needsRead MoreLeaflet Critique - Health and Social Care Essay1165 Words   |  5 PagesABSTRACT This study involves critically appraising five different health promotional leaflets in relation to teenage health fitness and exercise. The analysis includes the evaluation of design, the effectiveness of illustration, textual layout, typography and contents. The organisation of material, language, readability, learning and motivation is also assessed. All five leaflets are looked at in comparison to each other, highlighting out all the pros and cons. With this information, a HealthRead MorePrevalence Of Chlamydia And Prevention Tips For Adolescents Within The Community1697 Words   |  7 Pagestheir partner is also provided. New Theory Application Based upon their current success of the Chlamydia project, the Tri-city Clinic staff has decided to implement a social marketing campaign in order to increase condom use among additional sectors of the community. Like the Chlamydia project, this social marketing campaign hopes to prevent STI transmission. The Condom social marketing campaign will utilize the Marketing Mix: audience segmentation, product, price, place, and promotion (StoneyRead MoreAnalysis of a Leading Real Estate Company in Virginia, CBPRO1423 Words   |  6 Pagesthe case with the industry in general. (Coldwell Banker – Virginia Beach, Page 279). Due to high competition in the residential real estate industry (especially locally), coupled with fluctuating national economic conditions, and narrowly defined target customers, CBPRO faced several distinctive challenges; residential and clients lists were important to CBPRO business and to its competitors, especially the local competitors. SWOT Analysis: The strengthens of CBPRO – with only few years inRead MorePet Health Insurance For Pet Owners1704 Words   |  7 Pagesincrease. As the market is stable some key factors that will lead consumers to seek pet insurance will be the increasing prices for routine checkups and high charges to their veterinarians. (COOK, 2016) The target audience for our pet insurance will be the same in both regions. 80% of our targeted audience will be married couples with kids and are homeowner’s. Typically married couples are established, own a home and with a backyard that is ideal for pets and with an average income of 80-100k. Since thisRead MoreCoca Col A Global Leader1268 Words   |  6 Pagesflavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink â€Å"excellent†. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage â€Å"Coca Cola† as well as designin g the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: EurasiaRead MoreBranding, Pricing, and Distribution1715 Words   |  7 PagesBranding, Pricing, and Distribution In today s marketplace you need a strategy that insures a consistent approach to offering your product or service in a way that stands out from the competition. Branding, pricing, and distribution are all important parts of a strategic marketing plan. Brand identity is a very important part of a business. Brand identity is the impression in the consumer’s mind of a brands total personality. The brand personality is the image the company wants to convey throughRead MoreBest Practice Category 3 : Joint Performance1390 Words   |  6 PagesBest Practice Category 3: Joint Performances Based on the secondary research, the change of demographic structure has a significant effect on the orchestral marketing. Millennials, who are typically defined as those who born between the 1980s and early 2000s, outnumber baby boomers. Since millennials were raised and grow in a different social, cultural and economic environment, they think and behave differently from the older generation. One of the key traits for this new generation is that theyRead MoreMarketing and Nescafe1262 Words   |  6 Pagesits offerings are available in 32 countries including France, China, Canada, Pakistan, India, UK, USA and others(Nescafe, 2010). Nescafe s Global Strategy Nescafe has build a strong brand equity through the use of aggressive marketing strategies globally. Each country/region s Nescafe forms its own strategy to effectively target its audience and generate sales accordingly for the profitability and growth of the company. It is for this reason that some variants are designed and marketed to

10 Ways to Keep Your Class Interesting

Have you ever been in the middle of teaching a class, glanced at your students, and caught them staring into space? Just when you think youve created the perfect lesson plan or engaging activity, you may find that your students are unfocused and out to lunch. Yet its essential that you find ways to keep your classes interesting so your students can absorb and retain the information that you present. For decades, educators have been trying new teaching strategies to keep their students on their toes and get them excited about learning. Although some strategies have failed, others have been found to be quite effective. Explore 10 teacher-tested ways to keep your class interesting so your students will stay engaged all the time. 1. Incorporate Mystery Into Your Lessons Learning may be the most fun for your students when they dont know what to expect. Try to incorporate a sense of surprise and mystery into your lessons. When youre about to unveil a new lesson, give students a new clue each day up until the last day before the start of the lesson. This is a fun way to make your lesson mysterious, and you may find that your students are actually looking forward to finding out what theyll be learning about next. 2. Dont Repeat Classroom Material Its appropriate and essential to review classroom material, but try not to repeat it verbatim because this can make it less interesting for students. The next time you need to review material, try playing a review game during which you present the information in a way thats different from the first time you taught the students. The 3-2-1 strategy is a fun way to review and not repeat material. For this activity, students draw a pyramid in their notebooks and write down three things they learned, two things they thought were interesting, and one question they still have. 3. Create Classroom Games Whether youre 5 or 25, playing a game can be fun. Games are also a great way to keep lessons interesting. If your students need to remember their spelling words, conduct a spelling bee—a contest in which participants are eliminated when they misspell a word. Or if the students need to practice math, have a math bee, which is similar to a spelling bee, but with math problems or facts instead of spelling words. Games make learning fun, and games in class are a prescription for happy kids. 4. Give Your Students Choices One strategy that teachers have found to be effective is offering their students the ability to make their own choices when it comes to learning. Choice can be a powerful motivator because it helps to foster student interest and independence. The next time youre planning an activity, try making a choice board. Print out a tic-tac-toe board and write down nine different tasks for students to complete. The goal is for each student to choose three tasks in a row. 5. Use Technology Technology is a great way to keep your lessons interesting. Children love electronics, so try incorporating it into your overall teaching strategy. Instead of standing in front of the room and lecturing, try using a Smartboard interactive display. Expand your cooperative learning activity lessons by connecting to a classroom in another city or country via videoconferencing. Use technology in a variety of ways, and youll see the interest level in your classroom increase by leaps and bounds. 6. Dont Take Teaching so Seriously Being an effective teacher is an important job, but that doesnt mean that you have to remain serious in class at all times. Try to loosen up a bit and acknowledge that your students may have different interests and learning styles than your own. Its OK to laugh at yourself at times and to have some fun. You may find that your students are more interested when youre a little more relaxed. 7. Make Your Lessons Interactive In a traditional classroom, the teacher stands in front of the room and lectures to the students as the students listen and take notes. Unfortunately, this is not the most effective way to hold students interest. Make learning interactive by creating hands-on lessons that involve students every step of the way. Try using the Jigsaw cooperative learning activity in which each student is responsible for his or her own part of a group activity. Or try a hands-on science experiment. When you involve students and make your lessons interactive, your class becomes more interesting. 8. Relate Material to Your Students Lives Try to create a real-world connection to what your students are learning. This will give them a better understanding of why they need to learn what youre teaching. If theyre constantly asking you why they need to learn something and youre always answering with â€Å"because,† you will soon lose credibility. Instead, try giving them a real answer such as, Youre learning about money because in the real world, youll need to know how to buy food and pay your bills. By giving a straightforward answer, youre helping them make a connection between what theyre learning in class and how theyll use this information in the future. 9. Flip Your Lessons The flipped classroom has been gaining in popularity since the term flipped entered the broader education world in 2012. When it was first presented, the idea that students could learn new information at home and then come to school and use class time for critical thinking activities and reinforcement of concepts was unique. However, many teachers are using this strategy and achieving positive results. Students in a flipped classroom are able to work at their own pace (which is great for differentiated learning) and engage with their peers in a more interactive, meaningful way when theyre in the classroom. Try using the flipped teaching strategy for your next lesson and observe the depth of your students engagement. 10. Think Outside the Box Lesson plans dont have to include worksheets or lectures during which students sit and take notes time and again. Try thinking outside the box and plan a lesson thats completely out of the ordinary. Invite a guest speaker, go on a field trip, or take learning outdoors. When you try something new and different, theres a good chance that your students will respond positively. When planning a lesson, try collaborating with another teacher or taking your students on a virtual field trip. Learning that engages students is the most effective. Your students will find it more interesting to learn when you present the material to them in a variety of creative ways.

Hamlet The Irrational Prince Essay - 1138 Words

Has the Prince of Denmark gone mad? Or has he simply disguised his intensions by acting like a lunatic? In Shakespeare’s Hamlet, the Prince of Denmark, named Hamlet, is the main character that’s going to avenge is fallen father. Shakespeare makes the audience wonder if Hamlet is really mad or he is just presenting some excellent acting skills that make it seem as if he has really gone insane. We must consider if he has gone mad, could be due to the loss of his father and if he is just simply acting mad, could that be to confuse his enemies? And hide is intensions? One thing is for certain and that is Hamlet cannot act on his words. He is excellent at expressing himself verbally either to others or to himself but cannot act on them which†¦show more content†¦This is an excellent reason for Hamlet to pretend that he is mad. He is too much of a coward to simply go and kill Claudius and by acting crazy he will gain valuable information. While he acts mad, he is hiding his intensions of his plan to murder Claudius. Claudius see’s Hamlet as no threat because he has gone mad. Hamlet in fact is also presented as very clever to come with the plan to act mad. By acting insane Hamlet will confuse his enemies and at the same time hide his intensions which is very ingenious but at the same time much more time consuming then simply going and murdering Claudius without having the need to put on an act on madness. Even though Hamlet has put on this act of madness, in time, he will be confused to weather he is really insane or sane and conform to being mad. While being in the act of madness, Hamlet is able to get away with things that he normally would not be able to get away with such as swearing and being very disrespectful towards Ophelia, Claudius, Polonius and Gertrude. Hamlet is also unable to take responsibility for the murder of Polonius, blaming his madness and using that as an excuse for the killing of Polonius. If Hamlet was not mad and he killed Polonius, he would face a lot more problems and will face punishment for his actions but since he was ‘mad’ when he killed Polonius, he is simplyShow MoreRelatedShakespeare s Madness : A Timeless Reflection Of Society1535 Words   |  7 Pagespsychosis; however, these illnesses prove not to be the exact cause of the various downfalls to the characters throughout the play Hamlet. The author, William Shakespeare, depicts a different type of insanity in the play, one that seems ambiguous but also feels eerily similar to ones that still affect others to this day. Shweta Bali, author of Mechanics of Madness in Hamlet, Macbeth, and King Lear, reiterates this by stating, â€Å"Insanity—real or obfuscated—is integral to the fiber of many of ShakespeareanRead MoreWilliam Shakespeare s Hamlet 1356 Words   |  6 Pages Matthew Macioch Ms. Yulico English 101 30 December 2015 In William Shakespeare’s tragedy, Hamlet, it is clearly evident Prince Hamlet is overcome with â€Å"madness† due to his father’s murder and other malicious actions taken against him. Throughout the play, there are many examples of how Hamlet displays his insanity due to certain situations he experiences and how he handles them. Hamlet shows his madness through the killing of Polonius, his treatment of Ophelia, his thoughts of suicide, and theRead MoreHamlet : Effects Of Revenge On Characters And Society1298 Words   |  6 PagesHamlet: Effects of Revenge on Characters and Society Revenge can be termed as an action of hurting or harming someone in return for an injury or wrong suffered at his or her hands. Revenging is known to cause more harm to both the parties involved. Different literature works has widely used revenge to show impact of a conflict and to institute drama. Shakespeare is one of the famous authors who have utilized revenge in their literature works to make his audience ground to following his worksRead MoreHamlet, By William Shakespeare1219 Words   |  5 PagesIn Shakespeare’s classic play Hamlet, there are certainly a host of contrasting and influential characters that come together to naturally unfold the surprising events that make up the story. One such character is Ophelia, who spices up the play quite a bit. One of the main components, aside from her unrequited love of Prince Hamlet and her spying on him on behalf of her father and brother, that allows her to be such a central character is her madness, which leads up to her death. Not everyone agreesRead MoreHamlet by William Shakespeare648 Words   |  3 PagesTo be, or not to be, or maybe just to pretend to be – Hamlet - make up your mind already! Before discussing Hamlet’s hamartia, please let me say that Hamlet is one of my all-time favorite plays. Yes, it is tragic. Yes, they all fall in the end. But, good lord, what action! So, what is this shortcoming the unfortunate Hamlet possesses that brings about his undeserved end? Before discussing the frailty of this tragic hero, let us examine the word, hamartia, used by Aristotle in â€Å"The Poetics†. HamartiaRead MoreWilliam Shakespeare s Hamlet, Prince Of Denmark884 Words   |  4 Pagescharacters and situations. The writer creates these characters with personality to fulfil their story with drama. The play â€Å"Hamlet, Prince of Denmark† by William Shakespeare consists of many dramatic characters. The main character, Prince Hamlet, is a troubled college student who is mourning the death of his father and disagreeing with the marriage of his Uncle to his mother. Hamlet begins to seek revenge on his Uncle, and new step-father, but his madness begins to show Hamlet’s motives. Analyzing Hamlet’sRead MoreHamlet and Ophelia’s Madness Essay674 Words   |  3 PagesThe Tragedy of Hamlet, Prince of Denmark is one of Shakespe are’s most tragic plays. Most of the characters in this play suffered a heartbreaking death, although, all of the characters faced anger, regret, madness or distress. Madness was a reoccurring theme in this play, two characters portrayed this more than others. Ophelia and Hamlet faced similar fates, with similarities and differences along the way, all to do with their madness. Hamlet and Ophelia were two young people in love and were supposedlyRead MoreEssay about Discussion of Hamlet’s State of Mind in His First Soliloquy901 Words   |  4 Pagesâ€Å"melt† or dissolve into nothingness. So pessimistic and cynical is hamlets worldview at this time, that he describes the world as â€Å"flat and unprofitable†¦things rank and gross in nature possess it merely† In Hamlet’s state of mind he cannot see good in anything of the world, his despair has caused him to doubt that there is any goodness or innocence left in the world for him to benefit from. Hamlet refers to the world in a metaphor as â€Å"an un-weeded garden†, directingRead More The Real and Feigned Madness of Hamlet and Ophelia Essay example514 Words   |  3 PagesIn William Shakespeares Hamlet, a kind of madness ultimately infects everyone, leading to an ending in which almost every major character is dead. Two of these maddened characters are Hamlet and Ophelia, who also share a love for each other. But though their irrational behavior is often similar and their fates alike, one is truly mad while the other is not. Both Hamlet and Ophelia act very strangely. Hamlet, the prince of Denmark, insults everyone around him. He tells Ophelia he never loved herRead MoreWhy Hamlet Delays in Avenging his Fathers Death Essay677 Words   |  3 PagesWhy Hamlet Delays in Avenging his Fathers Death The tragic play Hamlet by William Shakespeare, tells the story of the enigmatic Prince Hamlet who is set the task of avenging the murder of his father at the hand of his uncle, King Claudius. Though it is clear that Hamlet harbours deep resentment towards his uncle and is eventually certain of his mission, Hamlet is seen to consistently delay in completing his task for various reasons. Whether it is because Hamlet is

Personal The Yemin Order Project Essay Example For Students

Personal: The Yemin Order Project Essay Personal Essay: The Yemin Order ProjectI am extremely happy at school which has helped and encouraged me to develop allmy skills both educational and social. I was also part of the Yemin Orde projectfrom which I benefitted enormously. Therefore as the school has done so much forme I would like and want to return something positive back into the school, andI feel that this is an excellent opportunity for me to achieve my goal. Leadership I teach a large class of children at Cheder including meplanning work for them. Ability to work in a team I exhibited this skill onthe Duke Of Edinburgh expedition Ability to work as an individual I am ableto use my initiative which can be seen when I designed a computer presentationfor the prospective Parents Evening this school year. Ability to grasp asituation and respond appropriately I exhibited this skill during my time inYemin Orde when a friend of mine had an asthma attack and I individually aidedhim while going to find help. I am decisive yet open minded and I am able to listen attentively. I have theability to reach sound judgements without accepting unquestionably and canreport my decision in a fair and balanced way. I believe that I can work wellwith authority in a variety of situations and I can realise where the ultimateauthority lays. I believe that the position of Student Officer is not so muchone of authority but of responsibility. Social Issues